Yes, it’s a fact!
An average reader has an attention span of 8 seconds.
It means that even if you are reading this introduction, you’re probably thinking about something else.
Nevertheless, In this digital era, the best-written content will only work if it engages well with readers. Thus, it is necessary to make a content piece more compelling by adding a bit of your style and personality to it. The fun fact is – writing in an interesting voice or style can give a fresh breath to even the most mundane topics.
But how?
This is what this blog entails. So, without further ado, let’s dive into the 7 most effective ways to do this.
1. Don’t write, talk
Sounds confusing? Of course, it does.
Well, you will be fascinated to know that this reader-friendly technique can recharacterize your content. Putting your best vocabulary, and complex ideas are not worth it if you cannot engage a reader.
And this is what today’s writers emphasize more while writing. The best way to do it is just to imagine your reader is standing in front of you and you’re having a conversation with them.
The words will be direct and will flow naturally, making your content more engaging automatically.
2. Woo your audience with a powerful story
Stories are something we humans are fond of since our existence.
And the reason is that stories immediately hook the reader and capture interest. Now, you might be wondering how to use stories while writing a complex topic. But even in that case, you can use anecdotes.
Every time you feel the pace is slowing down, use an anecdote that reads interesting and relevant to the point you’re making. But do remember that too many anecdotes can be jarring and take attention away from the gist of the content.
3. Tug at the heartstrings
When was the last time a line touched your emotions?
Whether it is a tagline, quote, or story. In the end, it always provokes us with a feeling of joy, empathy, pain, or even anger.
If you’re wondering how to make your sober content idea evoke an emotional response, just think of it what pain points you are addressing with the piece. Once you figure this out, writing an emotion-driven piece would be a charm.
4. Proper Formatting
Believe it or not, the right formatting is just as important as the actual words.
In this age of frenetic content consumption, most readers don’t “read” the whole content, but rather skim it.
Thus, to make skimming an easy process, you should maintain a ratio of formatting and white spaces. For proper formatting – keep a paragraph lesser than 100 words, write short lines, use subheadings, italics, bold, em and en dashes, etc.
5. Be interested in the topic
Working on a topic that doesn’t interest you?
Well, this can be a tricky task to do especially in the case of professional writers. It’s possible that you won’t always work on content ideas that excite or even intrigue you. But once you dive deeper to research such topics, you get to understand its several aspects. And eventually, fall in love while writing on it.
Just give it a try!
6. Break the rules
Breaking the rule always sounds exciting. isn’t it?
And when it comes to digital content, you don’t need to be a stickler for grammar rules.
The idea is to catch the attention with authenticity and relatability. If some rules get broken in the process, please break them. But, what kind of grammar rules should you break? It depends. Here are some common ones
- Sentence fragments:
It just works as a visual treatment for your writing.
For ex- “How cool is that, amazing. I mean, they are really up for this.”
- Using fluff words
Although the use of fluff words ie ‘like, very, kind of, well’ are not advised in writing, but, you can use them in the case of an informal or conversational tone.
For ex- “It is not like he has done something”
- Capitalization
Which words should be capitalized in blog post titles or subheadings could be a part of your style too.
For ex- top best hack to boost your memory
- Use analogies
Analogies are fun to read and help to understand the context better.
For ex- what peanut butter is to jelly, leadership is to a successful career
- Use Descriptive Adjectives
Using descriptive adjectives are used to kill boredom ness in your writing
For ex- instead of – It is a Sunday afternoon.
You can write- It is a delightful Sunday afternoon.
Again, be careful with rule-breaking. If take grammar for granted, people may start to doubt your intelligence rather than respect your personality.
7. Ask rhetorical questions
You can add a question in there for the audience you are writing for. Tell them your point of view, and even ask them theirs. This increases the audience interaction and builds a connection with them at the same time.
Summing up it all
These were a few easy practices to add a different flair and tone to your writing. Experimenting with these can really transform your writing and add a unique touch to it.
The best part about this is – it gives you the freedom to express your way and you actually enjoy it! You can find your own rhythm, choose your own words and show your most creative side.
Once you develop your own writing style, people will surely gonna recognize it while reading. Have you ever tried any of these techniques, and did they work for you? Let us know in the comments below.
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